Digger Collection by Borjan

Borjan established itself as a world-class manufacturer of private label and branded footwear with the aim to provide exceptional shoes at affordable price.It is here that innovation and technology come together with skilled hands and an old fashioned work ethic. We know our rigidly control manufacturing process is not a mere advertising slogan , but rather it is the necessary process to build footwear that withstands the test of time and defines customer satisfaction. With the commitment to luxury and style, Borjan is now one of the leading retail shoe chain with 48 outlets in 33 cities of Pakistan.

Tough, rouged, breathable and a very comfortable outdoor shoe, an innovation that has changed the kind of shoes we wear. In an era when footwear choices are limited, Digger is a very modern shoe embraced by authentic style and casual flair which is a symbol of outdoor comfort with a touch of style & elegance. Its relaxed and classic designs, has always defined what it means to be modern and casual.

Today, Digger continues to be innovating, elegant and tough through shear technical excellence and genius designs.














RIVERSTONE Autumn-Winter 2010-11

RIVERSTONE is a brand known for its progressive, cutting edge borderline funk that has been inspired by the growing need for an urban youth trend movement. The Company design with a jittery inspiration while focusing on modern lines and sleek fits for the Youth of Pakistan. Each and every item out of their casual-wear collection has been designed and tailored with the confident lively young men and women of today in mind, bringing out their inner freedom.

The RIVERSTONE Winter Collection for 2010 is in their stores now. You can approach your nearest outlet to grasp your favorite piece of Fashion Art. The Latest Winter / Fall Collection of RIVERSTONE for 2010 are shown in the gallery below:





La Chiffon & Oltenia by Gul Ahmed

The unique prints and color combinations of the Gul Ahmed Winter Collection 2010 can fulfill your desire to carry the fabulous colorful soothing winter dress. The most delightful thing of the winter prints is the flowery touch along with the cool effect. Creating motifs & myriad dazzling winter prints is an art, and Gul Ahmed knows the art of generating such lovely designs , in a true sense.

The Latest La Chiffon and Oltenia Collection is now in stores for Winter Fall 2010. The Exclusive collection of La Chiffon and Oltenia is shown in the gallery below:










Autumn Collection 2010 by Outfitters

Outfitters step into the market in year 2003 with a very small setup, and now the company operates 40+ stores nationwide. It offers casual apparel and stylish assortment of cool accessories, for men and women with a wide range of designs– from basics to trendy ones, all within affordable range that enables men and women around the country to explore the fascination of design and material.

Outfitters represent a blend of western wear in local fashion market and provide style, comfort, quality addressing the needs of the contemporary men and women

In the Pakistan fashion industry From 2003 Outfitters has successfully set up 50+ outlets in Islamabad, Karachi, Lahore, Rawalpindi, Peshawar, Faisalabad, Multan, Sialkot, Gujranwala, Rahim Yar Khan, Abbottabad, Bahawalpur, Sargodha And Gujarat.

The Outfitter's winter/autumn collection is is stores now, rush and grasp your favorite designer out fits.










Sobia Nazir's Semi Formal Range

Having been in the fashion industry for nearly 10 years Sobia Nazir has successfully set up two outlets in Islamabad and one in Lahore. Most of her time is spent in Islamabad coming up with with creative new designs for her stunning collection. Walking into her bridal boutique in Islamabad would make any woman weak in the knees surrounded with such beautiful creations. One really wants to buy them all. On top of this on an appointment basis she will always have an individual one to one consultation with the bride to be to give her exactly what she wants for that special day if they want something unique and custom made to their requirements in true celebrity style.

Balancing her career with full time motherhood has not been easy for her but her hard work has paid off making her one of biggest brand names in Pakistan.

The Sobia Nazir label is at the cutting edge of women’s fashion and the most sought after designer label all over the UK, US and Pakistan. Her clothes and accessories have appeared on the coveted covers and pages of magazines such as Libas, Asian woman, Asiana and enstyle. One of the first to use semi precious stones in her collections, Sobia manages to come up with outstanding collections every season and always rocks the catwalks. She is one of the designers who made it to DIFW. She has done numerous shows in Pakistan, UK and Dubai and has always garnered a very positive response. Her exquisite designer wear stands apart from all other labels due to the unique blends of colour, embroidery and style. This unique style captures the mood, personality and taste of women with breathtaking results.